Industry convergence, accelerated technology development, growth of new distribution channels and demand for licensed content are pressing issues confronting media and entertainment companies today. Gnaritus collaborates with Advertising & Media companies for achieving their growth objectives by creating efficient distribution mechanisms that maximize revenue and lower operating costs.

With a unique sales model built around advertising and subscriptions, Media & Entertainment companies are facing several dichotomies such as the need for innovation v/s need to cut costs, customer attention v/s multiple media delivery, mass media v/s interactive media, advertising accountability v/s advertising skipping technologies, and so on. Technology is disruptive and is giving new weapons for strategic differentiation.

• Web-Based Application, which makes it accessible anywhere-anytime.
• Transparency to the clients as well as the employees.
• Enhanced security features to have limited and allowable access of the resources.
• Contains the details of a particular campaign for a client, which enables a manager to make an analysis.
• News/ Awards/ Research etc are made available to the Client.
• Discussion Forum to allow the client and the company to interact with each other. Media schedule for a particular campaign are accessible to the clients.
• Discussion forum have the facility of simple and advanced search mechanism.
• Site also has information about the competing media companies and also the schedules of the various advertisements that are to appear on a certain date.

• Gained strategic and economic benefits by integrating their organizational capabilities structure, processes and skills into the integrated platform to become more customer-centric.
• Use of collaborative tools and discussion forum has lead to quality and disciplined discussion between the client and an ad agency.
• Minimal or No investment in training of the users of this application since the entire application is web-browser based.
• It streamlines communication otherwise done by telephone, fax and e-mail, greatly reducing the cost of sharing information across project and work teams.
• As a single, central hub for large numbers of people, the application significantly reduces the lines of communications between different parties, including major customers, increasing productivity and saving time.
• It serves as a central record between collaborating parties, reducing errors in communication.
• Discussion forum have the facility of simple and advanced search mechanism.
• It acts as an intellectual repository and enables knowledge management.
• It can be equipped with Web-Cams and multimedia devices, to keep everyone up to speed on, say, the most current status of the project.